TORONTO -- If U.S. consumers react to the first case of bovine spongiform encephalopathy like their Canadian counterparts did, retailers have nothing to worry about. After the first Canadian case of BSE, or mad cow disease, was discovered last May, beef consumption in that country actually increased, according to Kim McKinnon, vice president, communications, Canadian Council of Grocery Distributors, which is based here. "There is an extremely strong support for the beef industry in Canada ...

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