VERONA, N.J. -- Celentano Bros. here is adding illustrations of its ingredients to the front panel of its frozen entrees as part of its compliance with the new federal food labeling laws, which take effect on May 8.
The new packaging is designed to highlight Celentano's all-natural ingredients. Four-color illustrations of the ingredients descend in order of importance, under the heading "our only ingredients" along the right hand side of the box.
The company was one of two food manufacturers in the country that supported the 1990 food labeling bill from its inception.
"This is a great opportunity for the food industry to redesign their boxes in creative ways that give the customer more of the information they want. We hope this new idea sets a standard for the industry and encourages others to follow suit," Domenick Celentano Jr., vice president, said regarding the labeling law.
A box of Celentano manicotti, for example, has an illustration of plum tomatoes, followed by a bowl of ricotta cheese, cooked manicotti pasta, peanut oil and mozzarella, salt and imported romano cheese, onions, parsley, basil and pepper, and oregano and garlic.
A detailed ingredient listing is still contained on the back panel, along with a nutrition facts box.