Supermarket retailing is not a cloak-and-dagger affair, but keeping Center Store competitive against a new, aggressive generation of mass merchandisers, drug stores and warehouse clubs has become something of a life-and-death situation these days. As alternate formats increasingly threaten the well-being and viability of Center Store, there is renewed emphasis by all participants in the supply chain to protect it as a preferred consumer destination. Price is only one aspect of the strategy. ...

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