Retailers are crying foul over the recent accusation of antitrust activity in the cold cereal category, but it appears consumers are remaining mum. Supermarket executives contacted by SN reported no consumer uproar after a pair of congressmen urged the attorney general to conduct a pricing investigation of the top four cereal manufacturers. Some savvy chains are using this breakfast cereal brouhaha to reiterate the economical benefits of private-label products. "We are telling consumers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.