Retailers are crying foul over the recent accusation of antitrust activity in the cold cereal category, but it appears consumers are remaining mum. Supermarket executives contacted by SN reported no consumer uproar after a pair of congressmen urged the attorney general to conduct a pricing investigation of the top four cereal manufacturers. Some savvy chains are using this breakfast cereal brouhaha to reiterate the economical benefits of private-label products. "We are telling consumers ...

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