Targeting the "tween" audience, children between the ages of 8 and 12, Kellogg's plans to introduce three new items to retailers' wholesome-snack shelves come March. Snack'Ums are modeled after three of the manufacturer's top cereal lines -- Froot Loops, Rice Krispies and Corn Pops -- but have been flavor-enhanced and designed in a megabite-size to make them more of a snack item than a cereal. The products, Big Rollin' Froot Loops, Rice Krispies Treat Krunch and Big Boomin' Pops, also ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.