PORTLAND, Ore. -- Elders in Action, a nonprofit organization here, issues an Elder-Friendly Business Certification if stores that request it pass a rigorous, undercover inspection. Stores can use the elder-friendly logo in their advertising, and the agency is willing to teach all retailers, including supermarkets, how to market to senior citizens. Currently, the organization has certified 23 Fred Meyer Inc. sites, as well as 11 units of the Milwaukie, Ore.-based Kienow's chain, according ...

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