SAN FRANCISCO -- Although two major chains in this market, Lucky and Safeway stores, use differing promotional strategies in the beverage aisle, they both give their private-label sodas precedence over national brands. At Lucky Stores here, a division of American Stores, Salt Lake City, Utah, the soda aisle varied in size from store to store, but the merchandising strategy remained the same. At the Lucky Food Center on Alemany Boulevard in San Francisco, the department is orderly and ...

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