Supermarket chains are finding they can move more confectionery at the front end these days by taking advantage of a recent crop of cooperative merchandising efforts. The front end -- especially the checkout area -- is a crucial opportunity for snaring impulse purchases, said retailers contacted by SN. More of them are paying closer attention to what candy items they sell there and how they merchandise them, said sources. Manufacturer prepriced programs, an emphasis on king-size bars and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.