OKLAHOMA CITY -- Top supermarket chains in this metropolitan area have opted for profit over price point on the sell-through release of "The Santa Clause." There was generally a lower level of promotional and merchandising activity on this title than that seen on previous hits of about the same magnitude, SN found in store visits when the title was released late last month. Some supermarkets in this market area did not carry the Walt Disney Home Video title at all. This reflects retailer ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.