Some retailers are luring children and their parents into the produce department with a newly developed toy merchandising program that promotes fruits and vegetables. Vegetable Friends, developed by Toybox Creations, based in Poway Calif., are stuffed dolls made to look like vegetables. Toybox offers entire promotional kits featuring the dolls, which retail at about $4.99, along with a wide variety of point-of-purchase materials. "This is a program we put together for the supermarket ...

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