Diapers play a large role in the grocery channel's baby aisle destinations, with many retailers now offering their own store brand and special deals through baby clubs. Jeff Lowrance, a spokesman for Food Lion, said "Food Lion diapers do well for us. The quality of our diaper is comparable to the national brands, making it a value to our customer. Our retails run from 23% to 30% below the national brands." Retailers must promote the category often to remain competitive in the market, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.