CHANGING FORTUNES

Of the overall top five nonfood categories for the 52 weeks ended Oct. 8, 1995, mass merchants gained market share, while food and drug stores lost. Drug stores, however, generated the most dollar volume.- 1.634% Mass + 2.0Internal Analgesics35.4% Food - 0.839.8% Drug - 1.324.8% Mass + 2.1Cold and SinusCough Drops34.2% Food - 0.645.3% Drug - 1.420.5% Mass + 2.0Film/Flash20.1% Food - 0.339.7% Drug

Dec 25, 1995

- 1.6

34% Mass + 2.0

Internal Analgesics

35.4% Food - 0.8

39.8% Drug - 1.3

24.8% Mass + 2.1

Cold and Sinus

Cough Drops

34.2% Food - 0.6

45.3% Drug - 1.4

20.5% Mass + 2.0

Film/Flash

20.1% Food - 0.3

39.7% Drug - 0.1

40.2% Mass + 0.4

Vitamins

24.7% Food - 0.1

52% Drug - 1.3

23.3% Mass + 1.4

Source: Information Resources Inc., Chicago.