CHANGING FORTUNES

Of the overall top five nonfood categories for the 52 weeks ended Oct. 8, 1995, mass merchants gained market share, while food and drug stores lost. Drug stores, however, generated the most dollar volume.

- 1.6

34% Mass + 2.0

Internal Analgesics

35.4% Food - 0.8

39.8% Drug - 1.3

24.8% Mass + 2.1

Cold and Sinus

Cough Drops

34.2% Food - 0.6

45.3% Drug - 1.4

20.5% Mass + 2.0

Film/Flash

20.1% Food - 0.3

39.7% Drug - 0.1

40.2% Mass + 0.4

Vitamins

24.7% Food - 0.1

52% Drug - 1.3

23.3% Mass + 1.4

Source: Information Resources Inc., Chicago.