Despite the thriving box-office receipts this year, retailers are hesitant to give second chances to licensed entertainment properties that disappointed them in the past. While retailers polled by SN said they have cut back on licensed nonfood products because the risk of a licensing dud is too high, they still incorporate a modest array of the latest licensing trends in stores. "We've tended to cut back because some of the licensed products didn't perform as well as they should have," ...
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