Entertainment marketing keeps getting more creative and more sophisticated. Brand marketers can gain incremental sales by hooking up with the right property at the right time and in the right place. More than ever, the right place is at retail. As the silent partner on the entertainment marketing team, the retailer is getting more attention nowadays from the brand and media partners. It's easy to figure out why. Recent research shows that shoppers make 70% of their buying decisions while in ...

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