Entertainment marketing keeps getting more creative and more sophisticated. Brand marketers can gain incremental sales by hooking up with the right property at the right time and in the right place. More than ever, the right place is at retail. As the silent partner on the entertainment marketing team, the retailer is getting more attention nowadays from the brand and media partners. It's easy to figure out why. Recent research shows that shoppers make 70% of their buying decisions while in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.