Drugs that switch from prescription to nonprescription status typically become successful brands. In the last few years, the winners have been Aleve, Tagamet and Pepcid. Some over-the-counter brands go on to become household names (Advil and Tylenol, for example). OTCs are poised to become an enormous business in the next five years. Dozens and dozens of prominent Rx drugs will likely go nonprescription. Consumer trends point to a growth in self-medication as health care costs escalate and ...
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