MEQUON, Wis. -- A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales. The 8-inch, single-layer rounds are such impulse items that the company decided to capitalize on that quality, and make sure customers are tempted before they can get out of the store, said Paul Godin, owner of the single-unit Piggly Wiggly in this Milwaukee suburb. The cakes are also offered in a self-service case in the bakery, which is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.