NEW YORK -- Fairway Markets here trotted out a master cheesemaker to launch his Wisconsin farmstead cheese in-store, and sold at least 100 pounds in the first afternoon. The fanfare around the introduction of the product, Widmer's brick cheese, stimulated higher sales throughout the store, according to Steve Jenkins, general manager of Fairway Markets, which operates two upscale supermarkets in Manhattan. "Everybody who tasted it, bought it," said Jenkins. The retail price was $5.99 a ...
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