ST. LOUIS -- Peppered by promotions and a professional chef, a gourmet-style home-meal replacement program is proving to be a winner at Straub's, a four-unit independent, here. HMR with a gourmet touch "did very well from day one," said Paul Poe, director of merchandising for Straub's, which has held a carriage-trade reputation for most of its 95 years. Since the program was launched about a year ago, "Sales have been doubling every six months," Poe said. The retailer continues to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.