For many retailers and wholesalers, Efficient Consumer Response has shifted from a sweeping industrywide initiative to one in which companies choose specific programs that best fit their business needs. Wegmans Food Markets, Rochester, N.Y., has a variety of ECR initiatives under way, including improving flow-through distribution to facilitate product movement through the supply chain. H.E. Butt Grocery Co., San Antonio, has established a specific department devoted to both measuring and ...

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