CHICAGO -- Five teenagers here were sent to local food and discount stores with $50 in their pockets to shop and rate their in-store experiences. While their store scores and experiences varied widely, their opinions serve as indicators to retailers as to how they can capture the loyalty and significant spending of their future shoppers. The teens are members of a national online Trendspotter community, comprised of 12,000 young people between the ages of 13 and 24, brought together by Teen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.