Children's video was the last frontier for DVD, and retailers are now venturing into it. Supermarkets and their suppliers see a significant upside in children's and family DVD titles, if nothing else, because the sales numbers so far are so small in grocery stores, while the number of DVD players in households is exploding. For example, while 12.8% of DVD unit sales in all classes of trade are from children's and family titles, only 1.7% of all DVD sales, including all categories, take ...

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