Children's video was the last frontier for DVD, and retailers are now venturing into it. Supermarkets and their suppliers see a significant upside in children's and family DVD titles, if nothing else, because the sales numbers so far are so small in grocery stores, while the number of DVD players in households is exploding. For example, while 12.8% of DVD unit sales in all classes of trade are from children's and family titles, only 1.7% of all DVD sales, including all categories, take ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.