Tree-ripened fruit from Chile is brightening the produce department this winter and building consumer demand for high-quality fruit year-round. That is according to produce executives interviewed by SN in recent weeks as the Chilean fruit season reached full swing. Consumers want quality, and they are willing to pay the higher premium on tree-ripened peaches, plums and nectarines. The Chilean Fresh Fruit Association, Sausalito, Calif., estimated that this season's total imports would be ...

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