In the dog-eat-dog battle for pet food sales, supermarkets are hoping to take a bite out of the market shares of pet superstores with new breeds of superpremium "veterinarian-quality" dog foods. Several manufacturers, including Ralston Purina, ANF Pet Foods and Farmland Products, are producing superpremium products for supermarkets. These items have a nutritional value similar to the pet-store-exclusive Iams and Hill's Science Diet brands, and, like their pet shop counterparts, fetch ...
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