BROOKINGS, Ore. -- C&K Markets here began testing the pay-per-transaction shared-revenue system of Rentrak Corp., Portland, Ore., last month, said Larry Hage, division supervisor/video buyer. The retailer started with the rental title "Shakespeare in Love" in six stores. "It's becoming really clear that if you don't have lots of titles, you are not going to make it in this business. We have been buying in the conventional fashion, and the No. 1 complaint that we get from our customers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.