ORGANICic claim or USDA seal2003: $3.12004: $3.42005: $3.9Growth vs. 2004: 14.4%NO/REDUCED CALORIESProducts with no or reduced calorie claims2003: $13.02004: $14.22005: $15.2Growth vs. 2004: 6.4%DARK CHOCOLATESales of dark, sweet dark, semisweet, bitter and bittersweet2003: $0.272004: $0.302005: $0.33Growth vs. 2004: 10.9%CALCIUMAdditional source or comparative calcium claims2003: $9.02004: $8.82005:
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ORGANIC
ic claim or USDA seal
2003: $3.1
2004: $3.4
2005: $3.9
Growth vs. 2004: 14.4%
NO/REDUCED CALORIES
Products with no or reduced calorie claims
2003: $13.0
2004: $14.2
2005: $15.2
Growth vs. 2004: 6.4%
DARK CHOCOLATE
Sales of dark, sweet dark, semisweet, bitter and bittersweet
2003: $0.27
2004: $0.30
2005: $0.33
Growth vs. 2004: 10.9%
CALCIUM
Additional source or comparative calcium claims
2003: $9.0
2004: $8.8
2005: $8.9
Growth vs. 2004: 1.4%
LACTOSE FREE
Lactose-free claims
2003: $1.8
2004: $1.9
2005: $2.1
Growth vs. 2004: 7.6%
FLAX/HEMP SEED
Products with flax or hemp seed claims 2003: $0.028
2004: $0.034
2005: $0.040
Growth vs. 2004: 17.5%
All sales figures in billions and are rounded off. Figures are based on package claims, not ingredient lists; except dark chocolate, which depicts straight sales. Includes only UPC-coded foods and beverages, sold through combined grocery/drug/mass merchandise channels, excluding Wal-Mart Stores.
