A spate of new product introductions and a greater awareness among men of the benefits of personal care have propelled new growth in the men's bath and body care categories. Building on the trend of "metrosexuals" that has garnered a lot of attention in recent years, new product entries in the category are wedging the door open a little bit more, and supermarkets are sitting up to take notice, sources told SN. "Ladies have always taken a great deal of interest in bath and upscale body ...

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