On a recent Friday night, Marcia Isakson stopped at her local H-E-B in Austin, Texas, and picked up a rotisserie chicken, macaroni and cheese, fruit salad, biscuits and a gallon of iced tea for a family meal that cost $12. But, she never left her car. Rather, Isakson used H-E-B's new Good to Go! concept -- a full-service, dine-in cafe that also features a take-out, drive-thru window. "It's the same price as taking my family out to McDonald's and it's better food for them," Isakson said. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.