Nobody's taking a swipe at electronic coupon clearing anymore. What once seemed like a technical advance for the distant future is moving closer to reality this year. A joint industry coupon committee has endorsed a scannable bar code as a standard to facilitate clearing. Several tests scheduled around the country are designed to prove the benefits of this front-end practice. That's good news for brand marketers. The scanner-driven systems would eliminate coupon misredemptions, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.