If it's possible for a supermarket department to be too successful for its own good, fresh produce might be a strong candidate for the distinction. That's the curious predicament that produce finds itself in as purveyors of an ever-expanding array of items billed as "produce companion products" seek display space for these products among the apples, lettuce and grapes. Intrigued by the heavy, impulse-driven traffic that produce lures with its unique mix of bounty, color and excitement, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.