If it's possible for a supermarket department to be too successful for its own good, fresh produce might be a strong candidate for the distinction. That's the curious predicament that produce finds itself in as purveyors of an ever-expanding array of items billed as "produce companion products" seek display space for these products among the apples, lettuce and grapes. Intrigued by the heavy, impulse-driven traffic that produce lures with its unique mix of bounty, color and excitement, ...

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