CHARLOTTE, N.C. -- Meet RICK, Coca-Cola Bottling Co. Consolidated's newest in-store pitchman. RICK, or Retailtainment Interactive Coca-Cola Kiosk, is a robot that has been used in displays at Wal-Mart supercenters. CCBCC, the second-largest Coca-Cola bottler in the United States, is using him to strengthen its in-store brand image and attract consumer attention at the point of sale, said Jim Bailey, CCBCC's advertising director. "When consumer are in a retail location, they have a buying ...
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