Ready-to-drink coffees and teas have carved out a significant niche in the beverage aisle. According to Beverage Marketing Corp., iced teas are experiencing continued growth, and ready-to-drink coffees are up nearly 100%, due in large part to Frappuccino, the Starbucks/Pepsi venture product. "Considering consumer concerns about caffeine, it's amazing how well these categories are doing," says LouAnn Wester, grocery buyer for Brookshire Grocery Company, Tyler, Texas. "Naturally, teas sell ...
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