ATLANTA -- Coca-Cola Co. last week announced it would delay the introduction of its Dasani brand bottled water to Germany and France following the recall of its entire Dasani inventory in Great Britain the week before. The soft-drink giant said it was too early to determine if and when it will re-introduce Dasani there.
discovering that the water contained levels of bromate exceeding legal standards. Great Britain's limit for bromate in bottled and tap water is 10 parts per billion, while the Dasani samples had tested between 10 and 22 parts per billion, officials reported.
The version that would have been sold in continental Europe was described as an authentic mineral water, though the one introduced in Great Britain was treated tap water, in which bromide was a by-product of the purification process.
Nevertheless, the company did receive a measure of praise from industry analysts following the recall, in large part due to traceability measures that allowed Coke to call back the more than half million bottles in less than 24 hours.