NEW YORK -- Colgate-Palmolive Co. here is in the process of equipping its sales force with new category management software templates designed to make product analysis more efficient and time-saving. The company began training its sales force in the new category management procedures this month, Dee Ann Donnelly, director of account marketing, told Brand Marketing. "We have restructured some of what the category management support for the individual sales force will be," she said. "It will ...

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