SCOTTSDALE, Ariz. — Collaborative trading partner relationships produce 20% greater sales and profit growth than the transactional relationships in which retailers and their suppliers have traditionally been engaged. Those findings were presented here by Jim Hertel, managing partner of Willard Bishop, Barrington, Ill., during the session “Strategic Collaboration: The Key to Achieving Mutual Competitive Advantage.” It was part of the Summer Seasonal Snack Beverage & Grocery show ...

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