CINCINNATI -- Those supermarket operators that position their detergent aisles as a laundry-care center will benefit most from the growth in the category and best be able to compete with other classes of trade, according to an official with the nation's leading detergent manufacturer. "There is a great opportunity for the retailer in thinking about the total laundry process as a merchandising opportunity," Charlie Pierce, vice president and general manager, U.S. Laundry Products at Procter ...

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