Barq's next big promotion, the National Easter Coloring Contest, guarantees maximum customer interaction. Take-one pads on the display in 10,000 supermarkets will feature an Easter scene ready for coloring. Participants -- limited to children under 12 -- bring their completed entries back to the store for display. "This helps us to merchandise the store, and creates a reason for consumers to come in and take a look at little Johnny's or little Sally's artwork that's on display," says ...

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