WAWA, Pa. -- Wawa, a convenience store chain based here, is bolstering its lunch menu with a new proprietary branded product and is featuring it in colorful, full-page image ads. The new product, hot stromboli -- dubbed "Wawaboli" -- is featured in in-your-face close-ups that occupy most of a full-page ad that ran recently in a Philadelphia daily newspaper. The brand name logo, underneath the photo, is in the colors of Italy's flag: red, white and green. At the top of the page, a headline, ...

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