WAWA, Pa. -- Wawa, a convenience store chain based here, is bolstering its lunch menu with a new proprietary branded product and is featuring it in colorful, full-page image ads. The new product, hot stromboli -- dubbed "Wawaboli" -- is featured in in-your-face close-ups that occupy most of a full-page ad that ran recently in a Philadelphia daily newspaper. The brand name logo, underneath the photo, is in the colors of Italy's flag: red, white and green. At the top of the page, a headline, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.