Just a mention of the word pasta a few years ago was enough to make a low-carb dieter cringe. But now that the Atkins diet is on the wane, the pasta aisle is no longer taboo. In fact, it's becoming a destination for certain health-conscious shoppers. Whole wheat and other types of better-for-you options have helped pasta make a comeback at Hy-Vee Food Stores, West Des Moines, Iowa, said Christine Friesleben, assistant director of communications. “The category is back to normal, even ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.