MEMPHIS, Tenn. -- Piggly Wiggly here is accommodating its Spanish-speaking clientele with a newsletter called El Cerdito, or The Little Pig. El Cerdito, which is written completely in Spanish, is the brainchild of Elea Carey, a former area resident who felt that such a circular would enable Spanish-speaking customers to identify with the community better. Carey approached Piggly Wiggly about the concept, and the retailer decided to implement it. "The idea for the newsletter seemed to make ...

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