Refrigerated juice is squeezing the pulp out of frozen juice sales, but supermarket chains aren't leaving the concentrates out in the cold. Retailers are pouring steady ad support into their frozen juice sections as well as cross-merchandising, adding popular new blended and enriched varieties, broadening private label and spotlighting price specials with signs and end displays. "We try to build excitement around it and are constantly doing some type of advertising," said the frozens buyer ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.