Customers are scooping up packages and bottles of ultra laundry detergent in record numbers. But do they know how to use them? Some retailers aren't so sure. Tom Longwell, a buyer for Kroger's Columbus division, Westerville, Ohio, said he thinks many customers are still using the amounts required by regular-strength detergents. He said manufacturers need to drive the point home to consumers. Ned Meara, grocery merchandising manager for Grand Union Co., Wayne, N.J., agreed. "I wonder if ...

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