Growing confidence in generic drugs on the part of patients, doctors and pharmacists is fueling generics' increased use. The rate of generic use, when prescriptions are either written generically or a generic is substituted for a brand, continues to climb, from 34% in 1991 to 40% in 1994, according to IMS America. At the same time, a record number of brand-name drugs, many of them best sellers, are coming off patent. The number of brands losing patent exclusivity peaks in 1994 and 1995, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.