CHARLESTON, S.C. -- Brand marketers can help reduce coupon misredemption by sharply curtailing or eliminating hard-to-handle coupons, according to an official with the Food Marketing Institute. "The hard-to-handle coupons are those that are free, either/or, multiple purchase, buy-one-get-one, one flavor only, or something else that is confusing," said Anne Lightburn, director of industry relations at Washington-based FMI. "These are hard to handle because the consumer has a hard time ...

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