CHARLESTON, S.C. -- Brand marketers can help reduce coupon misredemption by sharply curtailing or eliminating hard-to-handle coupons, according to an official with the Food Marketing Institute. "The hard-to-handle coupons are those that are free, either/or, multiple purchase, buy-one-get-one, one flavor only, or something else that is confusing," said Anne Lightburn, director of industry relations at Washington-based FMI. "These are hard to handle because the consumer has a hard time ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.