Critics of loyalty cards have long complained that retailers don't make the most of their loyalty card programs and the data collected through them. They contend that stores use the cards just for electronic discounts. The cards, they say, don't deliver targeted messages and rewards to the best and most loyal customers, which was supposed to be the main point of the programs. That may be starting to change, however, as the technology behind the programs matures and retailers gain more ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.