COLUMBUS, Ohio -- Sampling -- if it's done right -- sells products by appealing to customers' increasing tendency to buy on impulse. That's what consultant Howard Solganik told attendees at a conference of the Ohio Grocers' Association held here late last month. Solganik, president of Dayton, Ohio-based Solganik & Associates, works extensively with supermarket deli and food-service directors. In a presentation on deli merchandising, he stressed that retailers should make sure sampling ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.