FORT WORTH, Texas — Supermarket customers prefer to shop for organic products alongside conventional offerings rather than in a special section, according to one consultant who spoke at the Natural & Organic Foods Efficient Program Planning Session here this month. “A store within a store for the emerging group is certainly not appealing,” said Ryan Landtroop, client services manager for the Hartman Group of Bellevue, Wash., a consulting and market research firm specializing in the ...

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