Like so much else about the Internet, questions about its value in reaching consumers provoke sharply divergent reactions. Some IS executives see it as an incredible opportunity for supermarkets to establish a personal relationship with shoppers. Others see the Internet's low cost of entry and wide reach as a serious threat to traditional supermarket retailing. invading shoppers' privacy. SN: In terms of using the Internet to reach consumers, this seems to be a period of experimentation. ...

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