More than three out of four grocery shoppers would desert their current favorite supermarket for another one offering good selection and competitive prices, according to a national survey commissioned by Supermarket News. n to conventional operators in the battle for customers. The study polled more than 1,000 grocery shoppers across the United States by telephone. The absence of consumer allegiance to supermarkets was a prime finding of the report. A total of 77.8% of respondents said ...

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