Frozen food is alive and well, according to the results of an exclusive SN consumer survey. In a telephone survey of 1,000 consumers conducted late last year for SN by America's Research Group, Charleston, S.C., 77% said the quality of frozen food is equal to or superior to nonfrozen foods. "I think that's a very positive statement. You're looking at almost 80% of the people saying that frozen foods are either equal to or better than fresh," said Nevin Montgomery, president of the National ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.