EAST SETAUKET, N.Y. -- A new supermarket format is drawing consumers to higher priced health and beauty care items. Customers are embracing a variety of upscale health and beauty care items sold at the new Wild by Nature Market, according to Bruce Perlstein, a founder of the 18,000-square-foot health food supermarket that is a King Kullen subsidiary. Health and beauty care products -- some averaging 48% profit margins -- and upscale home housewares are contributing 12% to total store sales ...

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